Internet marketing has become crucial to overall business success, as more and more people turn to the internet in search for both online and offline services. Recent reports show that as much as 90% of all clients have used online reviews and search engines in their customer decisions, thereby making it essential for businesses to invest in a solid online presence. For small local businesses in particular, leveraging the online marketing potential of local search engines and social media is essential. With recent Google algorithm changes like the Pigeon updates searches have become more local-oriented favoring small local business over industry giants for all internet queries. With up to two thirds of all Google keyword-specific traffic going to the top three search results, the competition for Google visibility is fierce. This is where SEO and online marketing skills come into play, and it is essential for business owners to have at least basic knowledge of digital marketing and search engine optimization. Manhattan Digital Marketing Association has launched a wide range of online marketing and business management training on a membership basis. The business education programs include an e-book on how to manage a small business, a number of articles on lead generation, as well as videos on digital marketing and business scheduling. The training programs are specifically targeted at small businesses or startups, with a focus on the most effective business strategies for sustainable, steady growth.
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